Project Overview

With over 20 years in the lighting industry, TCP partnered with Ripple to deliver in-store display units for their new vintage bulb range. What came of it was eye-catching, illuminated displays rolled out across 315 Wilko stores.

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Project Details

Client:

TCP

Location:

Nationwide

Sector:

Retail

Services:

Concept & technical design and Manufacturing

Completion:

2020

the challenge

TCP needed a simple, effective way to showcase their vintage bulbs at point of purchase. The displays had to demonstrate the warmth and aesthetic of the bulbs in-store, while staying easy to install, reliable, and visually strong across hundreds of locations.

Our Solutions

Ripple designed a clean, illuminated display system that let the product speak for itself — built for scale without compromising on shelf impact.

Product-Led Display Design

We focused on doing less, but better - creating a unit that lit up directly in the aisle, with clean lines and a warm glow to draw customers in.

Built-In Illumination and Durability

Each display included integrated lighting to highlight product performance, supported by smart, durable construction made for everyday retail environments.

Scalable Engineering for Nationwide Rollout

Ripple handled bespoke design, fabrication, and scalable manufacturing to deliver consistent quality across 315 Wilko stores.

Installation & Launch

315 Wilko stores now feature live-lit displays that stop shoppers in their tracks. The vintage bulb range is showcased in context, bringing product performance to life right at the shelf.