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JT Atkinson Ulverston

JT Atkinson Ulverston

JTA Ulverston

Builders Merchants Showroom Design and Installation

Project Overview

JT Atkinson needed a trade showroom concept that could scale - one that felt modern, clear, and consistent across locations. Ripple delivered the “JTA Living” concept: a modular showroom design that boosted footfall, revenue, and customer satisfaction from day one.

Project Details

Client:
JT Atkinson
Location:
Ulverston
Sector:
Trade/DIY
Services:
Concept & technical design, manufacturing and installation
Completion:
2024

the challenge

As the brand grew, each JT Atkinson showroom had its own look and feel, making the customer journey unpredictable and the in-store brand experience fragmented. They needed a blueprint: one concept that could work everywhere, while still feeling local and personal.

Our Solutions

Ripple created a scalable showroom format that balanced consistency, flexibility, and customer-first thinking.

Welcome Desk as Anchor

A clearly defined, central reception point gave customers a warm first touch and immediate access to service.

Consultation Zone Integration

Positioned directly behind the desk, this space gave staff and customers a clear point for personalised advice and planning.

Versatile Display Bays

Designed for ongoing change, the modular bays could be updated seasonally or by product category to keep the space fresh and relevant.

quote open Thank you so much for all your work & support towards creating a showroom we can be really proud of. quote close

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Installation & Launch

We worked closely with Paul Campbell, Head of Showroom and Merchandising, to prototype the concept at Ulverston, setting the benchmark for future sites. The “JTA Living” concept was delivered end-to-end by Ripple, from design through to fit-out.

The results speak for themselves:

  • 29% increase in revenue in the first 2 months
  • 14% uplift in average sales value within a year
  • 200% footfall growth
  • New branch sales records in year one
  • Kitchen & Bathroom Showroom of the Year – BMJ Awards 2024

JTA Living is now rolling out across JT Atkinson’s estate, standardising quality and scaling a retail format that delivers.

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