Point of Purchase Display & Retail Display Solutions
Point of Purchase Displays amplify your brand and drive customer engagement.
Point-of-purchase displays are useful marketing tools used in retail and commercial environments to influence customer behaviour and encourage a purchase decision.
Point of Purchase displays are strategically positioned in high-traffic areas: near the areas where the customer is close to making a final transaction, at the end of shopping aisles or in prominent areas within a store. Targeting customers in these spaces allows retailers to capture customers’ attention at critical decision-making moments, increasing the likelihood of impulse or add-on purchases.
What are the benefits of POP displays?
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Who We Work With
POP designers at Ripple create displays with purpose.
Whether it’s launching a new product range, refreshing outdated fixtures, or transforming underperforming display zones, our designers focus on creating POP solutions that actually drive sales.
Our team delivers bespoke POP displays across a wide range of sectors, including (but not limited to):
From one-off display units to nationwide retail rollouts, we design with scalability built in.
Specialist Point of Purchase Design Services
If you want a basic displays, there are plenty of options. If you want POP displays that actually influence buying decisions, you need Ripple.
We go beyond simple fixtures and graphics. Our POP designers consider the entire customer journey: flow, sight lines, product hierarchy, impulse cues, and how to turn interest into sales.
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Award-winning POP displays used by leading retail brands
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Strategy-led design rooted in shopper behaviour and product psychology
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In-house architects, technical designers, and manufacturing teams
How can Ripple help with Retail Display Solutions?
It all starts with listening. Once a brief is established, Ripple’s designers start working on sketches and mood boards to form a proposition for our client.
This early stage ensures we align with your goals, space, product and customer journey — because Point of Purchase design is never one-size-fits-all.
Point of Purchase design concepts and strategies are not just about developing visually appealing features in-store. They hold great value for businesses and when done correctly, can bring about success that is hard to reach without a well-thought-out Point of Purchase plan being implemented.
Your vision starts to take shape.
Once initial ideas are developed, we regroup with you to refine the brief. The process becomes more focused on key deliverables, and this collaboration helps us ensure your displays speak directly to your audience — while staying on time and on brand.
Next, we move into creative design with computer-generated models and rendered visual concepts of shop display solutions. This step lets you visualise how your display will look and function within a retail environment — long before anything is manufactured.
You'll receive:
- Detailed 3D CAD visuals to preview your display in full context
- Realistic renderings that show finishes, lighting, and branding
- Plumbing and equipment specs
To optimise your Point of Purchase strategy and elevate customer engagement, our team is dedicated to guiding you through the process, ensuring a seamless and impactful retail experience.
No guesswork. You’ll seeOnce a concept has been agreed upon, the next stage is technical interpretation. Each element is designed to provide a manufacturing blueprint, which goes directly from the design studio to our factory. itemised costs for everything, from kit to install.
This stage bridges design and delivery — translating creativity into buildable reality.
From the blueprint, we manufacture a prototype or a finished product (if it is a one-off project). From that prototype, we can move to batch or volume production using the programs we’ve already created. Because everything is handled in-house, we avoid unnecessary delays or loss of detail.
Every customer and every brand have different Point of Purchase design requirements — and the same applies to distribution.
We can directly deliver, install where required, hold stock in our logistics warehouse, handle national and overseas rollouts, and provide a store fit-out service.
Simply put, Ripple is a One-Stop Shop!
Once your Point of Purchase display is in-store, we walk it through with you.
Together, we check every detail, ensure everything’s functioning as it should, and talk you through how to get the best from your display.
From here, we’ll hand over all the technical documentation, and stay available for anything that needs tweaking or fine-tuning.
Want to see how your next display could look? Let’s bring your vision to life.
Types of Point of Purchase Displays
Free Standing Display Units
If you have the space these can make effective shop display solutions. They can hold more merchandise than most Point of Purchase displays and there is even the opportunity for some designs to have built-in storage.
Countertop Displays
These are smaller in size and are mostly utilised at till-point areas. Lower-value products or product accessories are good choices to merchandise on Point of Purchase counter displays as they are small, impulse purchases.
End Cap Displays
These displays are positioned at the end of an aisle. These can capture customers’ attention after they have browsed a multitude of products in an aisle. End cap displays help your product stand out amongst similar offerings.
Interactive Digital Displays
Digital screens invite customers to interact with your products. These can boost engagement and time spent with your brand, increasing the chance of a purchase. These can come in the form of digital signage, touch screens or RFID Lift and Learn technology.
Get our free guide to planning retail displays - packed with expert tips, checklists, and questions to keep your POP project on track and on budget.
With Ripple, You're Included Throughout The Whole Process.
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Point of Purchase Design FAQs
The term “Point of Purchase,” in this case, refers to anything with which the customer may interact within the physical retail environment as they decide whether to make a purchase.
“Point of Sale”, refers to retail display solutions placed near the checkout – or the area to which a customer may head to make a purchase. They are particularly handy if a business offers products that are easily “impulse bought” on the way to make a payment.
Read our blog for an in-depth look at these differences, written by our design director.
The best Point of Purchase display solutions will effectively support the marketing strategies of their associated brand. As such, they will match the company’s chosen aesthetics and present products attractively in a way that reflects them.
Point of Purchase designs should highlight the specific qualities of products they contain, as well as display key information about that product in an accessible and clear manner.
Finally, if they are intended to prompt a particular action from the customer, this should be easy and intuitive. Point of Purchase displays should also be easy to install, safe to interact with and eye-catching when placed in the space.
When investing in shop display solutions, they must be considerate of the marketing strategy and lifecycle of the product and display information that is necessary to help influence the customer to make the purchase.
Absolutely. The team at Ripple has several decades of combined experience in the design and manufacture of bespoke retail displays. We’ve been established for over 40 years, so we have the knowledge and tools to help.
The process of creating a specific shop display solution or set of solutions will depend on the size and complexity of the project, as well as the materials and manufacturing processes required, and any requests for changes and adjustments from the client.
To get a clearer idea of predicted turnover time, please feel free to contact Ripple today.
Our team of specialists will carefully consult with every client to fully understand the purpose of each display, its key deliverables and how it will need to adhere to the brand’s aesthetics and outlook.
After a detailed period of conceptualising and finalising our creative designs, the project enters the Technical Design phase, where it is translated into high-quality “blueprints” for manufacture.
All displays are then manufactured by our team of in-house specialists.
Product visibility is key to the success of your business. Engaging and attractive Point-of-purchase designs can make a huge difference to your customers’ interest in – and engagement with – the items you sell.
In this way, your Point of Purchase displays will support the marketing strategies for all relevant products and can even help consumers to better understand their use and features. This can significantly improve your company's footfall conversion rates.