Project Overview

Ripple partnered with viral beauty brand BPerfect to design and build The Beauty Space — a bold, immersive concept store in Newtownabbey that blends skincare, cosmetics, treatments, and third-party brands into one seamless retail experience.

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Project Details

Client:

BPerfect

Location:

Abbey Centre, Newtownabbey

Sector:

Retail

Services:

Concept & technical design, manufacturing and installation

Completion:

2025

the challenge

This wasn’t a standard shop fit. BPerfect needed help designing their first concept store from the ground up. The wishlist included flexible fixtures for new categories, a layout to guide customers through multi-brand zones, a new till setup to manage flow across two floors, in-store treatment areas, and high-spec, branded finishes — all in a new space, with a new retail purpose.

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Our Solutions

A fully bespoke, multi-zone concept store engineered for flexibility, premium impact, and brand expansion.

Modular Display Systems Across Zones

Every shelf, unit and tester station was built with flexibility and usability in mind, supporting everything from product discovery to seasonal campaigns and third-party activations.

Immersive Feature Installations

Key areas like the Skin Studio featured integrated digital screens and a built-in sink for live testing, while upstairs shelving came with smart call-outs and product storage.

Premium Finishes Built for Retail Performance

Ripple used powder-coated metals, integrated lighting, clean acrylics, and tapered trays to highlight hero SKUs — all engineered in-house to deliver polish and durability.

It looks a million times better than [we] even dreamt.

Installation & Launch

Ripple managed the full technical design, in-house manufacturing, and installation. The Beauty Space launched to huge attention and footfall at Newtownabbey’s Abbey Centre, offering a fresh direction for the brand’s skincare and service-led retail future.

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