Project Overview

We helped Dylan Oaks transform a compact 27sqm unit in Westfield London into a premium, shareable retail space that reflects their timeless brand identity. From a bespoke charm bar to influencer-ready lighting, every detail was designed to elevate the customer experience and bring their vision to life.

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Project Details

Client:

Dylan Oaks

Location:

Westfield, London

Sector:

Retail

Services:

Concept & technical design, manufacturing

Completion:

2025

the challenge

The space posed a challenge: how to create a rich customer experience in a tight footprint. The store had to reflect the brand’s evolving identity, meet Westfield’s strict technical standards, and be visually polished for a social-media-savvy audience, all while staying functional for day-to-day retail.

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Our Solutions

A fully immersive brand space, tailored to a small footprint and made to perform on the shop floor and on screen.

Spatial Strategy Driven by Brand Identity

Dylan Oaks’ Account Manager Lizzie and Technical Lead Shan visited the brand’s Dublin store to understand the original materials and layout. The design was then adapted to suit the new space and brand evolution, with curved shelving, a canopy display, and large arch wall bays to create structure and soften the layout.

Elevated Retail Bespoke Fixtures & Finishes That Work Hard with Premium Finishes

Key features included a charm bar with floating shelves, glass tops, and a brushed brass and quartz finish; a pampas tree built around a real tree trunk; quartz stone display counters; and horizontal wood-effect flooring with a herringbone centrepiece to guide movement.

Lighting & Details for Digital-First Experiences

Dimmable lighting was designed to avoid flicker in recorded content, making the space ideal for influencer events and social sharing.

[We are] really impressed.

Installation & Launch

Ripple handled all technical compliance and communication with Westfield, developed a detailed contractor pack, and managed the process from initial design tweaks through to final sign-off. The finished space delivers a premium feel in a compact footprint. It’s immersive, Instagrammable, and perfectly aligned with Dylan Oaks’ brand values — ready for both everyday trade and launch events.

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