Elevate Your Retail Space with Ripple's Premium FSDU's
Transform the Shop Floor with Innovative Free Standing Display Units

Ripple designs and builds high-performance free standing display units for retailers, trade counters, pop-up stores, and more across the UK.
You’re here… so you need some ways to maximise your store revenue, secure brand awareness or drive customer engagement. Or perhaps it’s all three! In a world where customers are overwhelmed with choice, your products must be displayed in a way that influences them to choose your product or brand over another. One tactic for this is eye-catching and influential FSDU displays.
Ripple FSDU's grow your sales by:

Who We Work With
FSDU designers at Ripple create display units with purpose.
Whether it’s launching a new product range, supporting a promotional campaign, or transforming underperforming categories, our designers focus on creating FSDUs that actually drive sales.
Our team delivers bespoke FSDU solutions across a wide range of sectors, including (but not limited to):
From single-unit campaigns to nationwide FSDU rollouts, we design with scalability built in.
Specialist Free Standing Design Units
If you want a standard display unit, there are plenty of options. If you want FSDUs that actually drive product visibility and impulse sales, you need Ripple.
We go beyond simple cardboard units and graphics. Our FSDU designers consider the full customer journey: flow, sight lines, product hierarchy, shopper behaviour, and how to turn attention into action.

High impact FSDU campaigns for leading UK brands
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Strategy-led design rooted in shopper psychology and category performance
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In-house architects, technical designers, and manufacturing teams
Ripple's latest case studies
The Ripple FSDU Design Process
Before anything is designed, we define what your FSDU needs to do.
Are you launching a new line? Promoting a seasonal offer? Reinforcing brand awareness? Understanding your goals helps us create a focused, effective display.
What is the primary purpose of your display — whether it’s launching a new line, driving up sales, or boosting brand recognition?
Next, we assess store layout, product types, expected lifespan, and customer flow. Whether you need a temporary fixture or a long-term display, we plan for durability, mobility, and impact.
Will your FSDU be a temporary highlight or a lasting fixture?
Contemplate the weight and nature of your products – this will determine the best material for your display.
Establish a clear budget – in doing so, you’ll get clearer guidance on materials, dimensions, and quantities.
This is where your FSDU comes to life — visually and strategically. With customer insight and branding at the heart, we design eye-catching units that drive action and recognition.
These include:
- High Visibility – Perfect for high-footfall zones to capture attention
- Custom Messaging – Educate and engage customers through graphics or digital displays
- Flexible Placement – Easily relocate and adapt your display with changing store needs
Stand-alone FSDU displays are designed to make navigating your store an experience that guides customers through a curated retail journey.
Unfixed and adaptable, free-standing display stands can be strategically placed to create dynamic customer flow, driving attention and interaction where it counts.
We offer a range of material options to align with your brand and product type. Whether you need something premium, sustainable, or budget-conscious, our team will advise on the best route.
Metal FSDUs offer durability and versatility... Acrylic stands add a touch of luxury and modernity... Wood and cardboard allow for full-colour branding and natural storytelling.
The beauty of getting an FSDU custom-made is that it will be fully customisable to your space and/or product.
Once the concept is finalised, we create visual mockups and prototypes to ensure alignment across teams. This stage brings peace of mind before production — especially for high-volume rollouts.
We take care of logistics, delivery, and on-site fitout to keep disruption to an absolute minimum.
Ripple caters to multiple retail environments, working with a variety of materials. This means we can produce FSDU displays of any size, design, and functionality.
Designing and manufacturing in-house allows us to scale with your business... from concept to installation, we have a team on board that will get you to delivery.
Whether your FSDU is a single-site pilot or part of a multi-site rollout, we support you through implementation and beyond — making sure your display delivers the impact it was designed for.
Ready to get the ball rolling? Reach out for a chat about FSDUs that could redefine the retail experience you offer!
Why Choose Ripple for Your FSDU Design?
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Everything in house
No outsourcing, no delays. Design, manufacture, and delivery under one roof.
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Fully bespoke
No prebuilt systems. Every component is created to fit your space, brand, and customer.
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Strategic design
Built around customer psychology, not just visual appeal.
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Architectural support
We’ll guide you through planning and structural changes if needed.
Want to visit us in person? Come to our Greater Manchester HQ, meet the team, and walk through our process first-hand.
Free Standing Display Unit Design FAQs
We create freestanding units for product launches, seasonal campaigns, category takeovers, multi-tier displays, dump bins, and premium branded displays for all retail environments.
Every FSDU we create is bespoke — tailored to your brand, product type, and space.
High-traffic areas like entrances, aisle ends, and near tills work best for visibility and impulse purchases.
Yes. We work within the specifications of all major UK retailers, ensuring every unit meets brand, safety, and store compliance requirements.
We work with metal, acrylic, wood, and cardboard — each offering different benefits for durability, branding, or sustainability.
Absolutely. We produce full prototypes in-house so you can test durability, usability, and visual impact before manufacturing at scale.
Yes. We manufacture and distribute FSDUs nationally, ensuring consistent quality and reliable delivery for regional or nationwide campaigns.
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