Elevate Your Retail Space with Ripple's Premium FSDU's

Transform the Shop Floor with Innovative Free Standing Display Units

Ripple designs and builds high-performance free standing display units for retailers, trade counters, pop-up stores, and more across the UK.

You’re here… so you need some ways to maximise your store revenue, secure brand awareness or drive customer engagement. Or perhaps it’s all three! In a world where customers are overwhelmed with choice, your products must be displayed in a way that influences them to choose your product or brand over another. One tactic for this is eye-catching and influential FSDU displays.

Ripple FSDU's grow your sales by:

Giving you prime product visibility
Stronger brand blocking
Flexible placement for maximum impact
32
%
increase in product pick-up rates with well-positioned FSDUs
+
150
%
boost in visibility compared to standard shelf placement
19
%
rise in impulse purchases from campaign-led FSDU displays
20
+
years designing high-performing retail display units

Who We Work With

FSDU designers at Ripple create display units with purpose.

Whether it’s launching a new product range, supporting a promotional campaign, or transforming underperforming categories, our designers focus on creating FSDUs that actually drive sales.

Our team delivers bespoke FSDU solutions across a wide range of sectors, including (but not limited to):

Grocery and convenience retailers
Health, beauty, and personal care brands
DIY, tools, and specialist suppliers
Homeware and lifestyle brands
Food, drink, and impulse-purchase categories

From single-unit campaigns to nationwide FSDU rollouts, we design with scalability built in.

View all our case studies

Specialist Free Standing Design Units

If you want a standard display unit, there are plenty of options. If you want FSDUs that actually drive product visibility and impulse sales, you need Ripple.

We go beyond simple cardboard units and graphics. Our FSDU designers consider the full customer journey: flow, sight lines, product hierarchy, shopper behaviour, and how to turn attention into action.

High impact FSDU campaigns for leading UK brands

Strategy-led design rooted in shopper psychology and category performance

In-house architects, technical designers, and manufacturing teams

Ripple's latest case studies

Reprimo - Taskers Sports 1.0

Retail Interior Design, Manufacture & Installation

View Project

Dylan Oaks Westfield

Premium Retail Experience Design & Delivery

View Project

Joe Wicks Kitchenware Display

Point of Purchase / Retail Design & Manufacture

View Project

Mugler / Clarins Refill Fountain

Point of Purchase Design and Manufacture

View Project

The Ripple FSDU Design Process

1. Consultation & Discovery

Before anything is designed, we define what your FSDU needs to do.

Are you launching a new line? Promoting a seasonal offer? Reinforcing brand awareness? Understanding your goals helps us create a focused, effective display.

What is the primary purpose of your display — whether it’s launching a new line, driving up sales, or boosting brand recognition?

2. Design Considerations & Planning

Next, we assess store layout, product types, expected lifespan, and customer flow. Whether you need a temporary fixture or a long-term display, we plan for durability, mobility, and impact.

Will your FSDU be a temporary highlight or a lasting fixture?
Contemplate the weight and nature of your products – this will determine the best material for your display.

Establish a clear budget – in doing so, you’ll get clearer guidance on materials, dimensions, and quantities.

3. Creative Concepts & Branding Strategy

This is where your FSDU comes to life — visually and strategically. With customer insight and branding at the heart, we design eye-catching units that drive action and recognition.

These include:

  • High Visibility – Perfect for high-footfall zones to capture attention
  • Custom Messaging – Educate and engage customers through graphics or digital displays
  • Flexible Placement – Easily relocate and adapt your display with changing store needs

Stand-alone FSDU displays are designed to make navigating your store an experience that guides customers through a curated retail journey.

Unfixed and adaptable, free-standing display stands can be strategically placed to create dynamic customer flow, driving attention and interaction where it counts.

4. Material Selection & Technical Feasibility

We offer a range of material options to align with your brand and product type. Whether you need something premium, sustainable, or budget-conscious, our team will advise on the best route.

Metal FSDUs offer durability and versatility... Acrylic stands add a touch of luxury and modernity... Wood and cardboard allow for full-colour branding and natural storytelling.

The beauty of getting an FSDU custom-made is that it will be fully customisable to your space and/or product.

5. Prototyping & Visual Sign-Off

Once the concept is finalised, we create visual mockups and prototypes to ensure alignment across teams. This stage brings peace of mind before production — especially for high-volume rollouts.

6. In-House Manufacture & Delivery

We take care of logistics, delivery, and on-site fitout to keep disruption to an absolute minimum.

Ripple caters to multiple retail environments, working with a variety of materials. This means we can produce FSDU displays of any size, design, and functionality.

Designing and manufacturing in-house allows us to scale with your business... from concept to installation, we have a team on board that will get you to delivery.

7. Launch & Support

Whether your FSDU is a single-site pilot or part of a multi-site rollout, we support you through implementation and beyond — making sure your display delivers the impact it was designed for.

Ready to get the ball rolling? Reach out for a chat about FSDUs that could redefine the retail experience you offer!

Why Choose Ripple for Your FSDU Design?

Everything in house

No outsourcing, no delays. Design, manufacture, and delivery under one roof.

Fully bespoke

No prebuilt systems. Every component is created to fit your space, brand, and customer.

Strategic design

Built around customer psychology, not just visual appeal.

Architectural support

We’ll guide you through planning and structural changes if needed.

Want to visit us in person? Come to our Greater Manchester HQ, meet the team, and walk through our process first-hand.

Book a tour or project consultation

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Hayley Travers
Clifton Trade Bathrooms

Free Standing Display Unit Design FAQs

What types of FSDUs do you design?

We create freestanding units for product launches, seasonal campaigns, category takeovers, multi-tier displays, dump bins, and premium branded displays for all retail environments.

Every FSDU we create is bespoke — tailored to your brand, product type, and space.

Where should an FSDU be placed in-store?

High-traffic areas like entrances, aisle ends, and near tills work best for visibility and impulse purchases.

Can you design FSDUs that meet retailer guidelines?

Yes. We work within the specifications of all major UK retailers, ensuring every unit meets brand, safety, and store compliance requirements.

What materials can I choose from?

We work with metal, acrylic, wood, and cardboard — each offering different benefits for durability, branding, or sustainability.

Do you offer prototyping before production?

Absolutely. We produce full prototypes in-house so you can test durability, usability, and visual impact before manufacturing at scale.

Can you handle large-scale FSDU rollouts across multiple stores?

Yes. We manufacture and distribute FSDUs nationally, ensuring consistent quality and reliable delivery for regional or nationwide campaigns.

Want to know more? Take a look at what our FSDU designers have to say…

Ready to design a FSDU that drives sales? 

We create unit's that delivers real results.