Project Overview

Joe Wicks partnered with Meyer Group to launch a new kitchenware range and needed retail displays that matched the brand’s fresh, flexible style. Ripple stepped in to design and manufacture a set of adaptable point-of-purchase units for high street and department stores nationwide.

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Project Details

Client:

Meyer Group

Location:

Nationwide

Sector:

Retail

Services:

Concept & technical design and Manufacturing

Completion:

2019

the challenge

The brief called for versatility. The displays had to work in a range of store sizes and layouts, and support multiple product formats — from utensils to boxed cookware. On top of that, they had to reflect Joe’s personality: upbeat, energetic, and focused on healthy living.

Our Solutions

Ripple created a modular display system that balanced retail function with Joe Wicks’ vibrant, health-focused brand.

Customisable Merchandising Features

We designed shelving and hook accessories that could be adapted to fit different store footprints and product types with ease.

Brand-Led Visual Storytelling

Edge-lit acrylic elements and bold brick wall-style graphics gave the displays a standout, lifestyle-led presence on the shop floor.

Built-In Digital Engagement

One of the display designs included a digital screen to run Joe’s cooking demos, bringing movement and personality to the experience.

Installation & Launch

Ripple delivered a full suite of retail units designed to echo the brand’s upbeat tone and eye-catching packaging. The displays launched nationwide and even featured at the NEC product reveal event, where Joe cooked live and met fans.

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The modular design makes rollout and refresh simple — ideal for future campaigns and seasonal edits across the retail estate.

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