Countertop Displays

Countertop Displays amplify your brand and drive customer engagement.

Ripple designs and builds high-performance countertop displays for retailers, trade counters, pop-up stores, and more across the UK.

Your goal is to increase sales. So what strategies are you going to put in place to do so? Tactics could include increasing brand awareness, up-selling or cross-selling, or encouraging impulse purchases. Countertop displays can help you achieve all of this.

Our countertop displays drive sales by:

Creating last-second purchase add-ons
Maximising space in high-traffic micro-zones
Creating rapid product familiarity
24
%
increase in last-minute add-on purchases with countertop displays
+
130
%
boost in visibility for small, high-margin items placed at checkout
16
%
rise in average basket value from targeted counter-top promotions
30
+
years designing high-performance countertop display units

Who We Work With

Countertop display designers at Ripple create units with purpose.

Whether it’s boosting last-second add-ons, showcasing small high-margin products, or transforming underperforming checkout areas, our designers focus on creating countertop displays that actually convert.

Our team delivers bespoke countertop display solutions across a wide range of sectors, including (but not limited to):

Supermarket and convenience retailers
Health, beauty, and personal care brands
Homeware and lifestyle stores
Food, drink, and impulse-purchase categories
DIY, tools, and specialist suppliers

From one-off countertop units to nationwide checkout rollouts, we design with scalability built in.

View all our case studies

Expert Countertop Display Design Services

If you want a nice-looking display, there are plenty of options. If you want a countertop unit that actually converts, you need Ripple.

We design beyond the shape and print finish. Our countertop display team considers the full shopper moment: dwell time, impulse triggers, product placement, and how to turn quick glances into quick sales.

Trusted by leading brands to create countertop units that boost impulse purchasing

Every unit is built around shopper psychology, brand experience, and real checkout behaviour

From sketch to store rollout, everything is engineered for durability, efficiency, and scale

Ripple Case Studies

BPerfect The Beauty Space

An immersive concept store redefining the beauty retail experience

View Project

Dylan Oaks Westfield

Premium Retail Experience Design & Delivery

View Project

Mugler / Clarins Refill Fountain

Point of Purchase Design and Manufacture

View Project

BPerfect Megastore Manchester Arndale

Retail Interior Design & Manufacture

View Project

The Ripple Countertop Display Design Process

1. Clarifying Your Sales Objective

Countertop displays are compact, versatile, and incredibly powerful when it comes to influencing last-minute purchases. Whether your aim is to cross-sell, up-sell, or simply boost product visibility, Ripple’s countertop display solutions are designed to do more than just sit pretty — they sell.

First, we work to understand your specific goals: Are you launching a new item? Driving impulse buys? Enhancing the checkout experience? We shape the project around your desired outcome.

Your goal is to increase sales. Tactics could include increasing brand awareness, up-selling or cross-selling, or encouraging impulse purchases. Countertop displays can help you achieve all of this.

2. Strategic Planning & Placement Insight

Countertop displays are small — but mighty. We identify high-footfall areas and evaluate sightlines, shelf height, and customer journey touchpoints to ensure optimal placement.

Strategically placing a countertop display in areas with high footfall will make a product highly visible to consumers... in a queuing area or other Point of Purchase areas.

3. Creative Concept & Format Selection

We explore design ideas and recommend formats that balance your brand message with practicality. Whether you need something simple or high-tech, we guide you toward the right solution.

You’ll benefit from:

  • Tiered Displays – Great for showcasing multiple product types in a compact footprint
  • Trays & Holders – Clean, effective solutions for small items or trial samples
  • Interactive or Rotating Displays – To boost dwell time and encourage hands-on engagement

Countertop displays are primarily seen to house smaller, impulse-purchase items... Their versatility can allow for flexible placement possibilities, working cohesively with different retail displays.

4. Brand Integration & Messaging

We ensure the design reflects your brand identity — in colour, tone, layout, and finish. Whether minimal and modern or bold and playful, your display will speak in your brand’s voice.

Tailored solutions are worthwhile if a brand aims to stand out in the retail environment. Having unique displays allows for consideration of brand identity, product characteristics and a customer’s shopping experience.

5. Material Selection & Technical Design

Every product has its needs — we choose materials that match. We consider durability, finish, budget, and sustainability, then bring your display to life with engineered precision.

Our approach involves a detailed understanding of your goals, considering factors like size, shape, colour, branding, placement, and material selection.

6. Manufacturing & Quality Control

With in-house manufacturing capabilities, we manage every step — from prototypes to production runs — ensuring tight quality control and efficient lead times.

At Ripple, our track record of over 40 years in crafting exceptional retail experiences means you’re in safe hands.

7. Delivery, Installation & Ongoing Support

Once built, we coordinate delivery or install depending on your needs. Whether it’s one site or many, we ensure your countertop display performs from day one — and we stay on hand to support any fine-tuning.

From unique, one-off displays to large-scale retail rollouts, we excel in tailoring solutions to meet your countertop display needs.

Need help adapting a display next season? Planning another site? We’ll be there. Because our countertop display designers are passionate about long-term partnerships.

Why Choose Ripple for Your Countertop Display?

Everything in house

No outsourcing, no delays. Design, manufacture, and delivery under one roof.

Fully bespoke

No prebuilt systems. Every component is created to fit your space, brand, and customer.

Strategic design

Built around customer psychology, not just visual appeal.

Architectural support

We’ll guide you through planning and structural changes if needed.

Want to visit us in person? Come to our Greater Manchester HQ, meet the team, and walk through our process first-hand.

Book a tour or project consultation

quote open With Ripple, You're Included Throughout The Whole Process. quote close

quote open Everyone I deal with at Ripple has got new and fresh ideas! quote close

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Hayley Travers
Clifton Trade Bathrooms

Countertop Display Design FAQs

What is a countertop display?

A countertop display is a small-format merchandising unit, typically placed near tills, checkout zones, or high-traffic areas to encourage impulse buying, promote products, or support campaigns.

Where should countertop displays be placed?

Small-ticket items, new product launches, samples, limited promotions, or complementary add-ons work particularly well.

What types of countertop displays are available?

Product-Specific Displays – Customised for one product or campaign
Tiered Displays – For showing multiple SKUs or variations
Holders & Trays – Simple and flexible for loose items
Rotating Displays – 360-degree visibility
Interactive Displays – Incorporating digital screens or tech

Can Ripple help with design and production?

Yes. From concept through to delivery, Ripple manages the entire process in-house — ensuring brand consistency, quality control, and efficient rollout.

Can the displays be created in different sizes or configurations?

Absolutely. We design units that fit seamlessly into counter spaces of all sizes. Multi-tiered, single-face, rotating, or compact. Everything is built to maximise visibility within the space available.

How quickly can you deliver a full project?

Typical turnaround includes design, prototyping, and production. Timelines vary depending on quantity and complexity, but we can scale quickly and deliver nationwide rollouts when required.

Want to know more? Take a look at what our countertop display designers have to say…

Ready for a countertop display that performs? 

Experience design that delivers real results.