Designing In-Store Experience

We begin by learning what your space needs to do — for your business, your customers, and your brand. Whether you’re working on a flagship, a shop-in-shop or a pop-up, the experience still matters — and so does the impression you leave.

The retail store experience is the emotional and sensory journey a customer takes through your physical space.

Store experience goes beyond shelving and signage. It’s the atmosphere, emotions and message your space communicates.

We apply behavioural insights and retail psychology to shape how customers move through your store — guiding their attention, encouraging discovery, and reducing friction.

Using insights from retail psychology, we help you guide the customer journey with intention. Thoughtful zoning, smart sightlines and strategic product placement drive “approach behaviour” and foster positive perceptions of your brand.

At this stage, we translate your objectives into creative concepts. We focus on delivering moments of interaction, emotional connection, and storytelling that flow naturally through the space.

Shopping today is about more than products. Customers are seeking spaces that create value, invite interaction, and make them want to come back.

Done right, experiential retail:

• Drives foot traffic by turning your space into a destination
• Improves retention by building emotional connection
• Strengthens loyalty through memorable interactions

We design displays that prompt interaction and create immersive retail moments — with the right balance of tactility, messaging, and placement.

Our custom designs use tactile materials, informative content and intuitive placement to reduce avoidance behaviour and encourage interaction.

The success of a sale relies on more than just what customers see. It’s also about what they feel, hear and even smell. We use sensory marketing in retail to tap into emotion and memory, creating a deeper connection with your brand.

Whether it’s a freestanding unit or a full feature bay, displays influence up to 60% of purchasing decisions at the point of sale.

When integrated with purpose, digital tools can elevate the in-store journey — adding helpful content, sparking discovery, and building trust.

We integrate digital elements where they add real value, like RFID lift and learn, digital screens, touchscreens, or QR codes that offer helpful content without adding clutter.

If you’re worried about investing in tech that might not even be used, we can help you identify where it could (or won’t) add value.

With the concept approved, we move into technical design, prototyping and in-house manufacture. Every element — from flooring to fixtures — is engineered for performance, durability and brand consistency.

Ripple delivers customer-first, psychology-backed retail experience design that combines creativity with commercial thinking.

We help you plan store layout, design interactive displays, apply sensory marketing, and integrate technology where it enhances, not overwhelms.

We coordinate delivery and installation across single or multi-site locations. Even in shared retail environments, we help you own the experience.

If you don’t control the full store, you can still own the experience. Our bespoke POP and retail displays give brands control in crowded, multi-brand environments.‍Your displays become your brand’s voice, even in someone else’s space.

It doesn’t have to be overwhelming or expensive. Sometimes the most powerful shifts are the simplest, like a clearer layout or adding educational storytelling to a display.