Point of Sale Display Design
Point of Sale Designs amplify your brand and drive customer engagement.
With 40 years of retail design experience, we at Ripple understand that to stand out in the competitive store environment, customer experience is key.
Signalling an immersive and interactive customer journey can be what sets you apart from the homogenous competition. In the age of digital and online shopping, customers are increasingly impatient. Long queues can lead to purchase abandonment, hence the importance of crafting unique POS displays. To do so, it’s firstly important to understand what makes POS displays effective for reaching sale KPIs.
Ripple POS design increases sales by:
.svg){kind=small}
%20(1).jpg)
Who We Work With
POS designers at Ripple create checkout environments with purpose.
Whether it’s enhancing a busy counter area, refreshing outdated fixtures, or transforming underperforming checkout zones, our designers focus on creating POS experiences that actually increase add-on sales.
Our team delivers bespoke POS solutions across a wide range of sectors, including (but not limited to):
From single-store upgrades to national POS rollouts, we design with scalability built in.
Specialist Point of Sale Design Services
If you want a basic checkout display, there are plenty of options. If you want POS design that actually increases add-on sales, you need Ripple.
We go beyond simple counter fixtures and signage. Our POS designers consider the whole customer journey: flow, impulse triggers, product hierarchy, sight lines, and how to turn waiting time into purchases.
.jpg)
POS displays used across leading UK retailers
.jpg)
Strategy-led design rooted in shopper psychology and behavioural insight
.jpg)
In-house architects, technical designers, and manufacturing teams
Our latest case studies
.webp)
The Ripple Point of Sale Design Process
Point of Sale (POS) is the final and often most powerful opportunity to influence a customer’s purchasing decision. Whether it’s a till point, kiosk, or counter, POS design plays a crucial role in boosting visibility, increasing spend, and reinforcing brand value.
We begin by mapping the end of your shopper’s in-store journey — identifying key areas where a POS display can intercept, influence, or inspire an additional purchase.
POS (Point of Sale) refers to the point in the customer journey where customers are ready to make a purchase. This may be a sales counter, kiosk or till.
We explore the commercial objectives of your POS campaign — whether to increase average spend, drive awareness of a specific product, or improve the checkout experience.
Long queues can lead to purchase abandonment, hence the importance of crafting unique POS displays.
In the age of digital and online shopping, customers are increasingly impatient. Signalling an immersive and interactive customer journey can be what sets you apart from the homogenous competition.
Our designers create solutions that are not just attractive — but effective. We focus on format, placement, messaging, and interaction to ensure your POS presence captures attention and converts.
POS display stands are tactical marketing tools which can be used to increase brand recognition, boost awareness and generate visibility – if done correctly.
You’ll benefit from:
- Tailored formats such as Counter Display Units (CDUs) and Free-Standing Display Units (FSDUs)
- Optimised positioning near tills, exits, or high-traffic areas to trigger impulse purchases
- Attention-grabbing features like digital integration, limited-time messaging, or product demos
Not every product belongs at the point of sale. We help you choose what works — typically impulse-driven, promotional, or new items that spark quick decisions.
Certain products will work better on a POS stand than others. They need to be impulse-driven, limited, or promotional offers that your customers won’t want to miss out on purchasing at that moment in time.
Alternatively, you may use POS stands to advertise a new promotion, market a new product, or simply enhance the look of your checkout area.
Once the concept is approved, we develop visual mock-ups and technical drawings to align creative intent with functionality and brand compliance — ensuring every display is retail-ready.
We design and build for retail — it’s what Ripple does. Our in-house UK facility covers everything: joinery, plastics, finishing, digital integration and more.
We have invested in skills and technology over many years to serve you with the benefit of our comprehensive manufacturing facility.
Everything to create unique solutions that deliver results, and all here in the UK.
From single-unit prototypes to national rollouts, we manage installation and logistics
Together, we check every detail, ensure everything’s functioning as it should, and talk you through how to get the best from your space — and we stay close post-launch to refine and support.
Need help adapting a display next season? Planning another site? We’ll be there. Because our POS designers are passionate about long-term partnerships.
What are the different types of point-of-sale display stands?
Counter Display Units
Positioning POS design systems at the till can be an effective way to showcase your brand. It's conveniently placed near the till and influences purchases that may not have been considered.
.jpg)
Free Standing Display Units
Alternative POS stand designs include FSDUs. These are ideal for reducing perceived wait time and offering a more positive customer experience.
Hanging Signs
Hanging signs are effective POS solutions as they can attract customers to your high-traffic areas, exposing them to the merchandise you want them to interact with most.
.jpg)
Display Cubes
If you aren’t limited to space, display cubes can be strategically positioned in high-traffic POS areas. As products are more visible from various angles, there's more chance of getting customer attention.
Want to visit us in person? Come to our Greater Manchester HQ, meet the team, and walk through our process first-hand.
With Ripple, You're Included Throughout The Whole Process.
It's important you find partners that can deliver on their promises
Heading
"Ripple, despite challenges we throw their way, achieve this."
Point of Sale Design FAQs
Once the client brief has been received, our designers will begin researching our client’s competition to ensure our POS design is differentiated from competitors to allow our clients to have an advantage in their retail environment. At this stage, it’s also important to determine the client’s budget and costings.
POS stand longevity must be considered – if the stand is to be permanent or semi-permanent. No matter your budget, Ripple is on hand to guide you to the most effective solution to meet your needs.
In a highly competitive market where retailers are competing against each other and trying to win in-store purchases, differentiability is key. Designs can vary from permanent to semi-permanent. The longevity of a design can influence long-term cost efficiency and can have a better sustainable impact. More permanent POS stands have reduced maintenance, are more robust in design and merchandise can be easily adapted to suit. Effective POS designs can improve sales, increase customer loyalty, and increase competitive advantage.
As a POS and retail design agency, we understand that every space is different. We cater to multiple store and space formats to ensure your POS stand is designed to meet your marketing objectives.
With expertise in spatial planning, Ripple can take on projects of any size. From one-off, bespoke to full-scale rollouts, our in-house design and manufacturing team can cater to any client need, be it a single POS design to a bespoke showroom transformation.
Ripple works across a variety of commercial industries, from trade merchants to high-street retail and hospitality. POS solutions are predominantly used in retail; however, we have seen other industries capitalise on point-of-sale effectiveness, including the travel industry and automotive market. With our bespoke creative and manufacturing capabilities, we have the advantage of being able to craft POS designs for most industries.
Our team of specialists will carefully consult with every client to fully understand the purpose of each POS display, its key deliverables and how it will need to adhere to the brand’s aesthetics and outlook. After a detailed period of conceptualising and finalising our creative designs, the project enters the Technical Design phase, where it is translated into high-quality “blueprints” for manufacture. All POS displays are then manufactured by our team of in-house specialists.