Project Overview
Trespass required a full store fit-out for its new location at Resorts World Birmingham. The unit was handed over as an empty shell, with lighting and ceiling infrastructure already in place. Having worked with Trespass for years, Ripple was brought in to deliver a proven retail kit solution, combining their stocked elements from a bespoke catalogue of kit to suit the site.
Project Details
the challenge
Resorts World Birmingham is a high-footfall environment. The store needed to handle heavy daily traffic, high stock density and frequent range changes, all while staying recognisably Trespass.
The kit had to feel consistent with the wider estate, but still respond to the specifics of the space, its ceiling height and customer flow.
Our Solutions
Ripple delivered a complete retail kit-out, drawing on our long-standing partnership with Trespass and a catalogue system we continue to hold in stock.
A counter system refined over time
The oak cash desk used a familiar Trespass format, proven across multiple stores. An acrylic logo added clean brand visibility, while integrated rear storage supported fast-paced trading. A decorative wall structure and side return wall behind the counter helped frame the space and reinforce brand presence at the point of sale.
Stocked perimeter wall kit for speed and consistency
Perimeter wall uprights were installed using Trespass’ established wall system - part of a catalogue kit Ripple manufactures and stocks. This allowed for quick installation while keeping consistency with the wider store network. The system carries hanging, shelving and footwear displays and supports regular re-merchandising without layout changes.
Centre-floor fixtures that shape the shop
FSDU gondolas and tables were positioned through the centre of the store to guide movement and create clear merchandising zones. These fixtures support seasonal storytelling and promotions, while keeping sightlines open across the space, essential in a busy destination setting like Resorts World.
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Installation & Launch
The store moved from empty unit to retail-ready without friction, allowing Trespass to merchandise and open on schedule.
The store opened with a layout that feels familiar, practical and easy to shop. Staff benefit from a counter and storage setup that supports pace. Customers have an enhanced experience from clear navigation and strong product presentation across apparel, footwear and accessories.
Ripple continues to support Trespass with their retail kit, refreshes and new store projects across the estate worldwide, building on a partnership shaped by consistency, speed and trust.
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