Project Overview

When Laura Ashley relaunched with a new flagship store, their long-time partner Graham & Brown needed a standout way to showcase the brand’s wallpaper and paint. Ripple was called in to design and build a premium display for this new retail chapter.

Project Details

Client:

Graham & Brown

Location:

Westfield, London

Sector:

Retail

Services:

Concept & technical design and Manufacturing

Completion:

2021

the challenge

It was vital to capture the essence of two heritage brands in one space. The unit needed to reflect Laura Ashley’s timeless aesthetic while making space for bold new collections — and it had to be retail-ready for a major relaunch.

Our Solutions

Ripple developed a premium in-store display that brought two iconic brands together, balancing heritage with retail performance.

Collaborative Concept Design

Working closely with both teams, we started with hand sketches to explore look and function, then refined a few core directions into polished 3D renders and prototypes for hands-on feedback.

Technical Detailing and Build

Ripple’s technical design team mapped out every finish and fixing method, ensuring the display could be built with precision and meet high retail standards.

In-House Manufacturing and Installation

Once approved, our in-house workshop crafted and assembled the final unit — delivered and installed on-site in time for Laura Ashley’s flagship relaunch.

Installation & Launch

The Laura Ashley flagship opened with a paint and paper display that delivered on every level: design, finish, and function. A fresh look, built on trusted partnerships.

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This unit now sets the tone for how Graham & Brown and Laura Ashley tell their shared story in-store.

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