Graham & Brown required a freestanding display solution that would showcase curated paint and wallpaper collections within the homeware departments of Next stores. The display needed to support two distinct premium collections, the elegant Laura Ashley range, known for its detailed prints and soft pastel palette, alongside the contemporary premium Next collection. The challenge was creating a display that combined lifestyle inspiration with practical customer interaction, whilst operating within an extremely compact retail footprint. At the same time, the solution needed to comply with Next’s strict health and safety requirements. This included specific weight loading criteria, stress testing, and topple testing regulations.Store logistics also added complexity to the project. Different retail locations featured varying access constraints including loading bays, lifts, and trade entrances, meaning overall dimensions and unit weight had to be carefully engineered. In fact, the original client concept did not initially meet Next’s H&S criteria, requiring Ripple’s technical design expertise to rethink and refine the solution.

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