Change the display. Not the system.
ReFrame is Ripple's modular retail display system - built for brands that evolve. One flexible platform for wall runs, mid-floor islands, feature bays and multi-store rollouts.
What is ReFrame?
Most retail fixtures are built for one moment in time.
When ranges change, stores expand, or seasons shift, those fixtures get replaced not adapted. That means wasted inventory, repeated refits, and inconsistent stores across your estate.
ReFrame breaks that cycle. It's a premium modular display system designed to shape, update, and scale with your retail space without a full refit every time.
.png)
Why ReFrame?
Built around how retail actually works.
Fully reconfigurable
Rearrange, extend or reduce your display without starting over
Personalised to your brand
Finishes, colours, materials, accessories, digital screens, illuminated panels, branded signage
One system, every format
Wall runs, mid-floor islands, concessions, feature bays, small-format stores, multi-store rollouts
Commercial grade quality
Premium materials, made in Britain, designed for high-footfall environments
Why Work With Ripple?
We offer comprehensive retail design and build services tailored to your brand's unique needs.
40+ Years of Experience
Decades of expertise creating successful retail environments across sectors.
Full-Service from Strategy to Build
End-to-end capabilities ensure a seamless process and consistent quality.
Trusted by Global Retail Brands
Partnerships with leading retailers who trust us with their brand experience.
Unmatched Attention to Detail
Meticulous execution that ensures every element of your space is perfect.
.png)
Featured Case Study
Blenheim Palace × Barbour
A premium branded retail destination created inside one of Britain’s most iconic visitor attractions. ReFrame delivered wall bays, display tables, and gondola units that flex with seasonal Barbour collections — without a single full refit.
Heritage retail
Sector
2026
Completed
Wall + floor display
Format
The Benefits
What a professional display system actually gives you.
Smarter use of space
Optimise every square metre from wall to mid-floor without compromising customer flow
No more repeated refits
Update merchandising as ranges and seasons change; the system adapts rather than gets replaced
Stronger brand consistency
Coherent branded environment maintained across every store format and location
Better product visibility
Shelves, rails, hooks and light boxes positioned to put your products where they count
Reduced long-term cost
Reconfigure rather than replace; ReFrame pays for itself across the life of your retail programme
Full design support
Ripple's in-house team handles layout planning, space visualisation, manufacturing and installation end-to-end
Want a deeper look at ReFrame?
Download our ReFrame Information Pack.
How It Works
Four simple elements. Endless possibilities
ReFrame is built on a core system of four components — once configured, its simply a case of ordering the quantities you need and letting Ripple handle the rest.
01
Framework
Single uprights at 2.575m standard height, wall-fixed and height-adjustable. Set to 0.5m or 1m centres.
02
Finishes
Select colours, materials and surface treatments for shelves, back panels, base frames and table tops.
03
Modules
Select colours, materials and surface treatments for shelves, back panels, base frames and table tops.
04
Accessories
Configure with shelves, clothes rails, hooks, light boxes and illuminated screens to make products shine.
Everyone I deal with at Ripple has got new and fresh ideas
Ripple are quite simply the best company that I’ve ever worked with!
It’s important you find partners that can deliver on their promises. Ripple achieves this
With Ripple, you’re included throughout the whole process.
FAQs
ReFrame is designed as a modular system, meaning installation is efficient and straightforward compared to traditional full refits. Because the system is made up of adaptable components that slot together, installation time varies depending on the scale and complexity of your store, but it is typically significantly faster than a complete rebuild.
Yes. ReFrame’s flexible, wall‑fixed, and height‑adjustable framework allows it to be adapted to a wide range of environments, including sensitive or historic spaces. Its modular nature means it can be configured to suit the existing structure without requiring major structural changes.
ReFrame is designed to work across every format in your estate, not just one store. Whether you’re fitting out a single location, a concession, or rolling out across multiple sites, the system scales seamlessly to suit your requirements.
Absolutely. We can visualise your space using ReFrame before installation, allowing you to see exactly how your store will look. This gives you confidence in the result and ensures every detail from layout to finishes is aligned with your vision.
ReFrame offers a wide range of finishes, materials, and configurations to suit your brand. From shelves, back panels, and tabletops to colours and textures, every element can be tailored to create the right look and feel. Our team will guide you through the options to ensure the final design reflects your brand perfectly.