Clifton Trade Bathrooms – Avior Choice Display
A interactive showroom display for Clifton Trade Bathrooms
Project Overview
Clifton Trade Bathrooms partnered with Ripple to create an interactive showroom display that would help customers explore the extensive customisation options available within the Avior Choice bathroom furniture range. With multiple door styles, colours, and hardware finishes available, customers often found it difficult to visualise how different combinations would look together. Clifton needed a display solution that would simplify the decision-making process whilst creating a more engaging showroom experience. Ripple developed a bespoke interactive display that enabled customers to build and compare furniture combinations in real time, helping bring the Avior Choice range to life across more than 50 locations nationwide.
Project Details
the challenge
The Avior Choice collection offers customers a wide range of personalisation options, allowing them to create bathroom furniture tailored to their style and space. Whilst this flexibility was a key selling point, it also presented a challenge within the showroom environment. Customers needed an easy way to compare different door styles, colours, and hardware finishes without relying solely on brochures or samples. The display also needed to withstand regular customer interaction whilst remaining simple for showroom teams to maintain and update.
Our Solutions
Interactive Product Exploration
Ripple designed a bespoke display that allowed customers to physically interact with the Avior Choice range, helping them visualise different furniture combinations before making a purchase.
Innovative Magnetic Display System
Using magnetic fixings, door fronts could be removed and exchanged quickly, enabling customers to compare colours, styles, and hardware options in real time.
Designed for Nationwide Rollout
The display was engineered to deliver a consistent customer experience across more than 50 Clifton Trade Bathrooms locations whilst remaining durable enough for everyday showroom use.
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Installation & Launch
The completed display made the selection process more intuitive, engaging, and enjoyable for customers. By allowing customers to visualise and create their own furniture combinations, the display increased confidence in purchasing decisions and improved the overall showroom experience. Following its success, the solution was rolled out across more than 50 Clifton Trade Bathrooms locations, delivering a consistent and impactful customer experience nationwide.
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