Project Overview

Following the 2025 rebrand of Circulon, Meyer Group partnered with Ripple to develop a premium centre-floor gondola display that would elevate the in-store presence of the cookware brand. The objective was clear: create a more contemporary retail experience that aligned with Circulon’s refreshed identity while increasing visibility and maximising product merchandising opportunities.

Project Details

Client:

Meyer Group

Location:

Multi-Store

Sector:

Homeware / Cookware

Services:

Concept design, technical design, and manufacture

Completion:

2025

the challenge

Following the Circulon rebrand, Meyer Group needed a display solution that felt more premium, more contemporary, and better suited to modern retail environments. The display had to work hard commercially whilst staying visually refined. It needed to increase brand visibility on busy retail floors, showcase a broad cookware range effectively, and maintain flexibility across different store footprints. One of the key challenges was balancing footprint with capacity. The gondola needed to remain compact enough for a variety of retail spaces, whilst still accommodating a large product range using a combination of shelving and hanging display solutions. At the same time, the final design needed to reinforce Circulon’s elevated brand positioning and create a stronger visual presence within high-end independent retail environments.

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Our Solutions

Ripple developed a bespoke gondola display system that combined premium aesthetics with practical retail functionality. From initial concept development through to manufacture, the project was managed end-to-end by Ripple’s in-house teams.

Premium Brand-Led Design

The gondola was designed to reflect Circulon’s refreshed visual identity, using a cleaner and more contemporary approach that elevated the perception of the brand in-store.

Smart Merchandising Flexibility

To maximise display capacity without increasing the footprint, Ripple integrated a combination of shelving and hanging hook displays. This created a flexible merchandising system capable of showcasing the wider product range in a clean and organised way.

Full End-to-End Delivery

Ripple provided a complete design-for-manufacture solution including 3D visualisation, technical drawings, artwork creation, prototyping, and rollout manufacture. Following approval of the prototype, 20 units were manufactured and delivered during the October 2025 rollout.

Installation & Launch

Following prototype approval, the final displays were manufactured and rolled out into high-end independent retail stores. The modular gondola format allowed the displays to adapt across different retail environments whilst maintaining consistency in branding and presentation. The finished solution gave Meyer Group a more premium and scalable retail display system that aligned with the new Circulon brand direction.

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