Mugler Refill Fountains
In Partnership with Boots, Clarins, Mugler and Loreal.
Known across the world, Thierry Mugler is an iconic, luxury perfume brand and part of the Clarins Group fragrance division, which was recently acquired by L’Oreal in early 2020. Back in 2019, we were approached by the Clarins Group to develop a freestanding display solution in collaboration with the high street beauty retailer, Boots. The brief focussed on a refill fountain, promoting a sustainable method for customers to replenish the infamous Alien and Angel fragrances into exquisite, reusable perfume bottles.
An amazing project for us to be a part of! The Clarins Group had previously trialled several countertop fountains, and from the success of their campaign along with sustainability creating new purchasing habits among consumers, they wanted to explore a larger, freestanding fountain to take pride of place in Boots Fragrance departments, nationwide.
The research, development and design phases were a significant part of the evolution of the display, with our creative and technical teams creating a selection of exciting sketch and 3D visual concepts. Due to lock down and the subsequent closure of retail, the project was unfortunately put on hold for the best part of a year, however, we were delighted when in late 2020 the project was kick-started again!
We took the final design and completed technical specifications and prototypes, we then manufactured 150 Fountain displays; fabricated in steel with chrome tubing and refill pods, with laser-cut accent pieces for the drip tray and a high gloss black powder coat for a premium finish. Our creative team also worked very closely to produce the artwork for the mag panels on the sides of the display, adhering completely to the Mugler brand guidelines, this also gave us an opportunity to showcase our graphic design expertise.
This project is hands down one of our favourite display projects that we’ve had the pleasure to work on, it was a full end-to-end process for us, all the way from concepts and design to manufacturing and distribution. It required us to showcase the very best that we can achieve on all fronts, and it was a pleasure working with such an iconic brand. The 150 units are now available to use in a selection of Boots stores across the UK.