Reprimo Taskers Sports 3.0
Evolving a Retail Environment Through Continuous Design Development
Retail Interior Design, Manufacture & Installation.
Project Overview
Following the successful rollout of both Reprimo's original FSDU displays and later shop-in-shop environment within Taskers Sports Liverpool, Ripple was once again commissioned to develop the next evolution of the retail space. Rather than starting from scratch, the project focused on refining and improving the existing environment using real-world retail learnings gathered from previous installations. The result was a more mature, customer-focused retail layout that strengthened merchandising opportunities, improved product presentation and supported Reprimo's continued growth within physical retail.
Project Details
the challenge
As Reprimo's retail presence continued to grow, the existing layout needed to evolve alongside the brand. Previous installations had successfully established strong visibility within Taskers Sports, but the next phase required a more refined approach to customer flow, product zoning and overall retail experience. The challenge was balancing brand consistency with continual improvement, retaining the strongest elements of the previous environments whilst creating a more effective layout for both customers and merchandising teams.
Our Solutions
Rather than reinventing the space, Ripple analysed the strengths of the previous installations and used those insights to inform the new layout.
Improved Product Zoning
The revised layout created clearer product categories and stronger merchandising opportunities across the retail footprint.
Enhanced Customer Journey
Fixture positioning and sightlines were refined to create a more intuitive shopping experience whilst maintaining strong brand visibility across the store.
Future-Focused Flexibility
The environment was designed to remain adaptable as Reprimo's product ranges and retail requirements continue to evolve.
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Installation & Launch
The third-generation layout delivered a more cohesive and commercially effective retail environment whilst maintaining the strong visual identity established across previous installations. The project further strengthened Reprimo's presence within Taskers Sports and demonstrated the value of long-term retail design evolution rather than one-off installation projects.
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