Retail Journal
Insights, ideas, and inspiration for creating unforgettable retail experiences.

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Customer Experience
How does Colour and Branding Influence Shoppers?
When shopping on the high street or in your favourite stores, you will rarely find a shop front or retail display that has dull or dark colours. This, like nearly all shop design choices, is intentional and all done with the aim of drawing shoppers into the brand experience.
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