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Retail Display Solutions for Celebrity Joe Wicks' Kitchenware Range

· News

We've created merchandising stands for a new range of cookware by celebrity health coach Joe Wicks.

We have worked with the Meyer Group who are the UK’s largest supplier of innovative kitchenware, to design and manufacture the Joe Wicks point-of-purchase display products.

The Joe Wicks product range has just been officially launched to UK retailers. It includes branded cookware, ovenware, food preparation, hydration and storage products.

Joe Wicks is the UK’s first Instagram superstar and author of the second best-selling cook book of all time – Lean in 15. He is also the creator of the UK’s biggest tailored weight loss programme, The 90 Day Plan.

Our adaptable display and merchandising equipment is designed to perform across different premium retail environments, ranging from specialist cookware and homeware shops to prestige department stores including Fenwick’s and Bentalls. The design allows retailers the freedom to display different configurations of the kitchenware, tools and utensils. and communication is aided by means of digital screens to present Joe wicks video content.

The displays have been engineered in-house by our Ripple team, utilising a combination of steel tube, sheet and wire with a powder-coated finish and melamine faced MDF. The flexibility to cope with individual merchandising plans and enable seasonal reviews is achieved by using rear support rails with adjustable hooks and shelves which locate into laser slotted uprights.

The brand and communication features include edge-lit acrylic headers, large format digitally-printed brick wall lifestyle graphics plus a digital screen with videos of Joe’s cooking demos. These elements tied into the thoughtfully designed packaging bring the display to life. The colour pallet of Joe Wicks’ includes bold greens, blues and orange, making the presentation ‘disruptive’ to stand out in the crowd.

We have a long-established relationship with Meyer, a business which has become the market-leader in gourmet cookware through brands such as Anolon, Circulon and Prestige.

Our key account director Hannah Wolfenden said: “The in-store range of display and merchandising equipment was developed initially from Ripple’s hand-sketched concepts. We then progressed to fully-rendered visuals featuring 3D virtual models of the various ranges of Joe Wicks products. This enabled our design team to determine what form and dimensions the display solutions would require.

“The design had to be flexible to display different kitchenware product groups and also ensure that complete ranges could be accommodated within the display space.

“Following this, we produced prototypes of the display products which were showcased at then Springfair in Birmingham’s NEC earlier this year. We attended the launch, which was really exciting, and Joe himself was there to promote and demonstrate the new cookware ranges.”

“Following the launch Ripple produced the first batch of display equipment for distribution to department stores, cook shops and multiples across the UK. The roll-out began in August and is continuing throughout September.

Hannah added: “Our display solutions amplify the brand, provide user-friendly merchandising and differentiates with clear communication and vibrant colours.

“The level of interest in the product has surpassed everyone’s expectations. Many of the team at Ripple are health-and-fitness fanatics, and quite a few were already devotees of Joe Wicks. So, combined with their passion for design, this was a dream project for us.”

Past collaborations between Meyer Group and Ripple have produced some spectacular in-store displays, merchandising solutions and environments. Examples include Hestan, the award winning innovative stainless-steel cookware, which launched in Harrods and various cookware concessions within high street department stores.

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