Designed & Engineered Visual Merchandising Solutions

Boots / Orla Kiely

Maximising the performance of retail space was the objective of this project to design a free standing display unit promoting a fabulous new range of Orla Kiely beauty products, exclusive to Boots in the run up to Christmas 2015. Working within a tight footprint whilst still achieving sales impact out of a display sympathetic to the Orla Kiely brand “look and feel” were the main design challenges on this project. We also had to make the branding work around an existing piece of Boots display equipment and make it simple enough for the stores to implement themselves. The branding kits went into 94 stores in three phases in the run up to Christmas – we were really proud of the end result and to be working with such a great brand.